In the past many marketers either had trial memberships, coupons and long sales pages to entice new members to join a members only site. LearnDash provides a great way to enhance this strategy using free courses.
This is the campus method of getting people to signup for free courses by registering on the site or in the community. This provides you with their email address and the opportunity to market your LearnDash Course, courses and membership site on an ongoing basis.
Don’t be afraid to give away a micro course or blog series as an online course!
If you have a membership Campus, paid students/members already get access to every course and is automatically registered in that course, this makes the course select less confusing.
The other benefit is that the new free course students are already being “Onboarded” this remove the amount of churn and cancellations.
The reason I give away free courses is that it teaches new potential students how the courses work. That way when they signup they know what they are getting and what to expect.